McCormick Mancrafted

Men makin’ stuff. Chef James Briscione teams up with noteworthy men who are making their mark on the world to make celebratory meals.

 

Client: UM Studios + Food Network

This branded series for Food Network went viral when we showcased a recipe for spicy watermelon, launching lots of debates about chili peppers and melon. Each episode is about making flavorful dishes to celebrate the accomplishments and camaraderie of exceptional men, using recipes from the chef and spices from McCormick.