Microsoft "Scroogled"
Aimed at consumers who are often confused by misleading ads from their competitors, we created this national campaign with Wunderman/VML and Microsoft who wanted to quickly react to goings-on in the marketplace.
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Client: VML
We created this commercial campaign with Wunderman/VML and Microsoft. Aimed at consumers who are often confused by misleading ads from their competitors, Microsoft wanted to quickly react to goings-on in the marketplace. Our approach was to attack each of the six spots with a rapid shoot/edit schedule. On average, these commercials were shot, edited and aired nationally all within 7 days. Yeah, that's right. One week from script to screen.