Signing of The Stars
National College Signing Day goes big for this live-streamed event.
Client: The Players' Tribune
This outrageous new approach to National College Signing Day was produced with The Players' Tribune. USA Today said, "Welcome to Signing Day, the reboot, changed the face of high school National Signing Day as we know it."
At this star-studded, live-streamed extravaganza, new Michigan football recruits were welcomed by legends Derek Jeter, Tom Brady, Ric Flair, and more celebrities from the worlds of sports and music. Migos even got Coach Lou Holtz to "dab," which, trust us, was very of-the-moment. Go Blue!